Work that
reads like
the
product.

We work with a small number of consumer brands at a time, and we publish the method rather than the mythology.

[email protected]

We make fewer pieces,
each with a job to do.

01 CONVERSION RATE WORK02 RETENTION STRATEGY03 CONTENT STRATEGY

Six disciplines.

  1. 01
    Conversion rate work

    research first, then fewer and better tests

  2. 02
    Retention strategy

    segmentation, cadence and offers built around repeat purchase

  3. 03
    Content strategy

    fewer pieces, each with a job to do

  4. 04
    Creative production

    email, landing page and ad creative made at cadence

  5. 05
    Paid media

    spend shaped by contribution margin, not by reach

  6. 06
    Marketplace growth

    catalogue, content and ads on the channels that pay

Notes on each discipline further down
6Disciplines
6Engagements at a time
4WReview cycle
5DFirst read

Three rules we keep.

01

Evidence before
opinion

Data dictates the strategy. We analyse before we assume, so every decision rests on something you can check.

02

Everything stays in
your accounts

Transparency and control are yours. All data, campaigns and assets live in your own platforms, documented.

03

One number a quarter

Everything else is maintained, not improved. A narrower promise, and one we keep.

How a project runs.

  1. 01 BaselineBaseline

    Agree what is currently true, and how we will know it changed.

  2. 02 ShortlistShortlist

    Pick the smallest set of changes that could move the number.

  3. 03 RunRun

    Ship them properly, one at a time, with the tracking checked first.

  4. 04 RecordRecord

    Write down what happened, including the parts that did not work.

The details are the product.

Figure 1. Linen edge, hand-folded. Natural fibre. Figure 2. Card stock, deckled. Cotton rag.

We believe in the tactile quality of every surface. The experience starts with the material and ends with the number it moved.

Writing.

  • JUN 16, 2026A measurement baseline you can actually reproduceWhat to write down before you change anything.
  • APR 05, 2026The case against the testing backlogFewer, larger, pre-registered experiments beat a long queue of small ones.
  • AUG 10, 2026What a good weekly read looks likeOne page, four numbers, and the misses listed first.
  • OCT 31, 2025The second purchase is the whole gameWhy first-order economics mislead almost everyone.

Questions.

01    Who actually does the work?

The person you spoke to. There is no handover to a junior team.

02    How do you price?

By scope, agreed up front. No percentage of spend, because it pays us to spend more.

03    Do you work with our existing team?

Usually. Most of the useful work is unblocking people who already know what to do.

04    What do you need from us to start?

Read access to the data, the sending platform and the store. Nothing else until we have looked.

05    What if the audit says we do not need you?

Then it says that. It happens often enough that we would rather find out in week two than month six.

Tell us
about
the work.

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